Product & Strategy Support

Ways I Can Help You Move Forward

Whether you’re just starting out or scaling something real, I offer hands-on support and strategic guidance built around what your team actually needs.

Structured Thinking & Calm Momentum for Product Teams Navigating Ambiguity

In fast-moving environments, product strategy can feel like a moving target. Teams face constant decisions: What should we build? Why now? Is this the right bet? It’s easy to lose focus or feel stuck in the ambiguity between vision and execution.
I work closely with founders, product leaders, and early-stage teams to bring structure, clarity, and momentum to these moments. Whether you’re shaping a new direction, evolving your business model, or rethinking team structure, I help you cut through the noise and make intentional, aligned decisions.
It’s not about adding more frameworks or slide decks; it’s about grounding your team in a shared understanding of where you’re going, why it matters, and what needs to happen next.

Ways I Can Help You Move Forward

Chaos to Clarity Starts Here

Whether you’re just starting or scaling something real, I offer hands-on support and strategic guidance built around what your team needs.

Strategic Product Direction

Make clear bets. Align your team. Move with purpose.

In fast-moving environments, prioritisation gets murky. Everything feels urgent, and teams struggle to align on what matters most. I help you cut through the noise and define a product direction that’s not just aspirational, but actionable, so your team moves forward with clarity and confidence.

Support includes:

  • Defining product strategy grounded in business context
  • Identifying high-leverage product bets and themes
  • Aligning cross-functional teams on the “why” behind each initiative
  • Clarifying what not to pursue and why

The result is a clear, energising direction your team can rally behind, with less second-guessing and more focus.

Business Model Exploration

Evolve how your product creates and captures value.

As products evolve, so should the business model. Whether you’re pre-revenue, post-PMF, or expanding into new segments, I help you assess and refine how your product generates value and how you price, package, and deliver that value to customers.

Support includes:

  • Evaluating existing pricing and packaging
  • Exploring alternative revenue models (e.g. usage-based, freemium, hybrid)
  • Aligning product features with monetisation strategies
  • Balancing growth, retention, and margins

This work isn’t hypothetical; it’s grounded in customer needs, competitive realities, and your product’s actual value. The outcome is a business model that supports both sustainability and scale.

Product Org Design & Evolution

Design the team your product roadmap needs.

Product orgs often grow reactively, leading to unclear roles, overlapping scopes, and blurred accountability. I help you design or evolve your product organisation intentionally, so that the structure supports strategy.

Support includes:

  • Mapping product scope to team structure
  • Defining roles, levels, and career paths
  • Designing cross-functional pods or squads
  • Building hiring plans that match the current stage and the roadmap

You’ll walk away with a clearer org design and better alignment between people, processes, and product priorities.

From Vision to Roadmap

Bridge the gap between strategy and execution.

A strong vision is critical, but it only drives results if translated into focused execution. I help teams turn strategy into practical, aligned roadmaps that drive momentum without overwhelming people or processes.

Support includes:

  • Creating or refining product roadmaps tied to strategy
  • Clarifying prioritisation criteria and planning cadence
  • Communicating vision-to-roadmap logic to leadership and teams
  • Adapting roadmaps through changing conditions

With this support, your roadmap becomes more than a list of features; it’s a communication tool, an alignment mechanism, and a signal of what matters most.

Process & Execution Clarity

Ship faster, with less friction.

Even with a great strategy, poor process can kill momentum. I help you diagnose execution breakdowns and redesign the way your team works, without adding unnecessary overhead.

Support includes:

  • Reviewing existing delivery rituals, tools, and workflows
  • Redesigning planning, sprint, and review processes for your stage
  • Clarifying ownership, accountability, and decision rights
  • Supporting smoother handoffs across product, design, and engineering

The result is a calmer, more sustainable pace of delivery and a team that has the space to focus, not just react.

Advisory & On-Demand Support

Real-time clarity when you need it most.

Sometimes you don’t need a full engagement, just fast, focused input from someone who’s been there. I offer flexible advisory support tailored to your moment: idea validation, complex decisions, roadmap pivots, or leadership alignment.

Common use cases:

  • Sounding board for product or business model pivots
  • External perspective for investor or board prep
  • Tactical support during team transitions or hiring
  • Coaching and feedback for new product leaders

This is about calm, confident progress without unnecessary process or long timelines.

Let’s Chat Over Coffee (Real or Virtual)

Have an idea you’re exploring, a product you’re building, or just need a second brain to think things through?